Rediscovering a Piece of Oklahoma Brewing History
The tapestry of craft beer is often interwoven with threads of nostalgia, and the relaunch of Quittin’ Time Premium Beer is a prime example. Originally debuting in 1977, this beloved house beer sat quietly in memories until its much-anticipated comeback in January 2025. QuikTrip, with its roots deep in Oklahoma, decided it was time for a new generation to experience what once was a local classic.
This revival is more than just bringing another lager to the shelves; it’s about resurrecting a cultural icon for those who once found solace in a QT beer at the end of a long day. As BreweriesNearMe.us champions the stories of brews with history, Quittin’ Time’s return captures the essence of Oklahoma’s beer culture.
A Name Steeped in Tradition
The tale of Quittin’ Time begins with a casual exchange between QuikTrip’s marketing visionary, Wyatt Phillips, and CEO Chester Cadieux in 1977. This simple farewell—“It’s quittin’ time”—resonated with many who sought a laid-back end to their workday with a cold brew in hand.
Originally produced by Pearl Brewing in San Antonio, Texas, Quittin’ Time had its moment in the sun during the late 70s and 80s before being sidelined. Despite its initial regional charm, the climb of advertising costs ultimately led to its discontinuation—a story many brewers of that era know too well.
Tulsa’s Marshall Brewing Brews the Revival
QuikTrip entrusted the revival to Marshall Brewing Company, a mainstay in Tulsa’s burgeoning craft beer scene. Led by founder Wes Marshall, this partnership aims not just to recreate but to reinterpret Quittin’ Time for contemporary palates—craft enthusiasts who appreciate both innovation and authenticity.
For lovers of American Lager, this offering represents a nod to history while showcasing a modern mastery of the craft. It’s a story of transformation, honorably rooted in past traditions, yet refreshed for today’s discerning beer lovers.
An Everyday Lager with Lasting Appeal
The reincarnated Quittin’ Time Premium Beer remains true to its roots as an American Lager. It is intentionally straightforward—light and crisp, offering a refreshing finish. The simplicity of this beer makes it perfect for casual enjoyment without the need for introspective tasting notes.
Its appeal lies in its ability to bring people together, evoking the camaraderie often found in beloved local taprooms and neighborhood bars. BreweriesNearMe.us celebrates these moments, where the art of brewing meets life’s simple pleasures.
Quittin’ Time’s Broadened Horizons
Initially relaunching in Oklahoma, Quittin’ Time has quietly expanded its reach to neighboring states such as Kansas and Georgia. Thanks to the efforts of Marshall Brewing, this beer is regaining fanfare across QuikTrip’s more than 1,000 locations spanning 19 states.
For those who recall the original, it’s a moment of reconnection—a chance to relive memories steeped in beer tradition. And for the new wave of drinkers, cracking open a Quittin’ Time is an invitation to partake in Oklahoma’s storied brewing legacy.
Quittin’ Time Premium Beer will be available in 12oz cans and 6-packs, priced at a customer-friendly $9.99. With a welcoming 4.3% ABV, this American Lager is set to become a staple once more in the hearts—and hands—of beer enthusiasts.
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