Celebrating Three Decades of Craft Brewing at Hinterland in Green Bay
Echoing the roars of Lambeau Field, Hinterland Brewery stands proud, nestled in Green Bay’s bustling Titletown District. This year marks a remarkable milestone for the brewery, as it celebrates 30 years of craftsmanship in one of America’s most fervent beer-loving states—Wisconsin. Founded in 1995 by the visionary duo Bill and Michelle Tressler, Hinterland began its journey in a quaint, re-purposed cheese factory just outside Green Bay. Today, it has grown into a pillar of the local craft beer scene.
In 2017, Hinterland moved to its current 24,000-square-foot home, where modern brewing technology meets rustic aesthetics. The brewery’s ambiance, boasting dark hues and captivating taxidermy displays, embodies a unique blend of contemporary and “hunting lodge chic.” Positioned in the heartland of Green Bay Packers football, it’s a must-visit for beer enthusiasts and sports fans alike.
Hinterland’s Anniversary Extravaganza
The festivities kicked off with flair, offering a comprehensive event lineup on May 23 and 24, 2025. One of the main attractions was a sumptuous seven-course beer dinner, skillfully orchestrated by the brewery’s talented chefs. Each course was curated to highlight the exquisite flavors of Hinterland’s beers, showcasing the harmonious marriage of craft brewing and culinary artistry. The celebration continued with a grand party on Saturday, drawing both locals and craft beer aficionados from afar.
During this joyous occasion, Hinterland’s founder, Bill Tressler, shared insights on the brewery’s enduring success amidst industry challenges. His key takeaway? “Focus on the people,” Tressler emphasized with a welcoming smile. “While the beer is essential, it’s truly the people who make this journey worthwhile.”
A Toast to Craft Beer and Community
The anniversary event transformed Hinterland’s brewhouse into an exclusive VIP venue, featuring an array of rare, barrel-aged beers and innovative wild ales—testament to the Midwest’s thriving craft beer culture. The brewery’s impressive four-vessel, 30-barrel brewhouse offers an awe-inspiring sight, a far cry from the modest 7-barrel equipment it first started with. Bill took pride in guiding guests through this expansive facility, pointing out tanks and the bustling canning line with fatherly affection.
The strong community spirit was palpable, with loyal patrons reveling in the celebrations, clad in Green Bay Packers gear. It’s not just the milestone of 30 successful years that ignites such passion but the deep-seated love for both Hinterland and the Packers.
The People Behind the Pints
Bill Tressler’s commitment to people extends beyond customers to the dedicated team at Hinterland. Many staff members have remained part of the Hinterland family for years, supporting the belief that excellent beer can only succeed if matched with exceptional people to serve it.
With its thriving atmosphere and unyielding dedication to its craft, Hinterland is in the midst of an exciting phase. It continues to thrive in the heart of Green Bay, dismissing any notions of industry decline. As the brewery hits its stride, the next milestone promises to enrich both Green Bay and Wisconsin’s craft beer legacy.
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