Upp Liquids: A New Chapter in Craft Beer Adventure
As craft beer enthusiasts, variety is the spice of life, and the upcoming launch of Upp Liquids promises to tantalize your taste buds with its eclectic lineup. Tonya Cornett, a pioneering force in the craft beer world, shares, “We love variety and a constantly rotating lineup.” At Upp Liquids, beer lovers can expect an array of styles, particularly those inspired by culinary and cocktail elements, with a strong focus on sours. This bold venture marks a return to creatively unrestrained brewing, ushering in an exciting new era for the team formerly associated with innovations at big names like Anheuser-Busch/InBev.
Cornett believes that educating our palates is key to embracing craft beer’s full potential. Reminiscing about a time when craft beer was a hard sell, she emphasizes the importance of expanding our understanding beyond mainstream offerings like IPAs. “For me, sours have always pushed the boundaries of what most people consider beer,” she adds. The goal is to captivate even cocktail aficionados and bring them into the fold of craft beer appreciation.
Immersion Brewing’s Transformation into Upp Liquids
Located in the buzzing Box Factory district of Bend, Oregon, Immersion Brewing has been a focal point for brew lovers. As its doors close on May 31st, anticipation builds for its reimagining as Upp Liquids in June 2025. Nestled near the Old Mill District, this venue will not only maintain its beloved charm but also inject new energy into the space with fresh beverages and innovative collaborations. It’s more than a change in name—it’s an UPPgrade to the good times you already know and love.
This transformation brings interactive events and tastings that promise to forge deeper community connections. Visitors can expect engaging experiences that mirror the adventurous spirit of exploring unique beer styles. With BreweriesNearMe.us, you can stay informed on such dynamic brewery evolutions, ensuring your exploration of the craft beer landscape is always fresh and exciting.
Embracing Craft Beer Evolution
The team at Upp Liquids is driven by an unyielding passion to redefine what’s possible in brewing, furthering the conversation in craft beer tourism. This renewed focus invites local beer tourists and enthusiasts to discover how traditional boundaries can be extended. With experiences curated to highlight diverse beer styles and flavors, Upp Liquids aims to be a crucial stop on your brewery tour through Bend, OR, and beyond.
Amidst an ever-expanding industry, BreweriesNearMe.us is your ultimate companion, guiding you to exceptional local breweries and vibrant taproom experiences. Whether you’re a beer connoisseur, a homebrewer looking for inspiration, or just someone eager to explore, Upp Liquids is poised to capture your imagination with every new pour.
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