Hanson Brothers Beer Brews Excitement with New Craft Creations
As the crisp air of fall 2024 approaches, Hanson Brothers Beer (HBB) is turning up the volume with their latest craft beer collaborations. In alignment with the Hanson musical trio’s North American concert tour, new beers are set to debut, captivating audiences and palates alike. At the forefront of this launch is a dynamic partnership with the celebrated DESTIHL® Brewery, giving birth to a refreshing new brew: Pink Moonlight Hazy Peach IPA. This collaboration aims to extend the reach of HBB’s beloved beers, including their signature MMMHops Pale Ale, to a broader audience across North America.
Gem spotted at premier events like the Boulevardia Beer and Music Festival in Kansas City, Pink Moonlight Hazy Peach IPA made its first public appearance on June 15th. Festival attendees were treated to a dual delight—a refreshing sip of this new IPA while vibing to live performances by the Hanson brothers, Isaac, Taylor, and Zac, on June 14th. The pairing of craft beer with live music creates a unique synergy, epitomizing the shared passion of the brewers and musicians alike.
Crafting Connections: The Beer + Music Phenomenon
This collaboration is more than just a business venture; it’s a dual celebration of music and beer culture. Taylor Hanson remarked on this harmonious partnership, “We love the craft beer community and are incredibly proud of our budding collaboration with our friends at DESTIHL. We can’t think of a better way to share this new chapter in our brewery’s history than a beer and music festival like Boulevardia.” This synergy not only echoes the joyful spirit of both brands but also enriches the craft beer scene with innovative, flavor-forward offerings.
The legendary bonding between HBB and DESTIHL’s founder Matt Potts has roots deeply entrenched in a shared enthusiasm for craft brewing and independent music. Meeting amid the lively discussions and performances at the Great American Beer Festival® between 2014 and 2016, co-founder Taylor Hanson and Matt forged a creative alliance. This partnership beautifully reflects the Hanson Brothers Beer motto: “Beer + Music = Awesome,” a mantra that celebrates their dual passions and collaborative history.
Catch the Craft Beer Craze: Early Tastings and Future Tours
Matt Potts expressed his excitement, stating, “We are very excited about this Beer + Music partnership between DESTIHL and HBB, which has culminated after our years-long friendship, conversations, and prior collaborations with the Hanson brothers.” Fans can expect an array of creative brews as this partnership continues to flourish, transforming cross-country concerts into flavorful craft beer adventures.
The vibrant Pink Moonlight Hazy Peach IPA will first entice craft beer enthusiasts in the home states of both breweries, Illinois and Oklahoma, with a select release on July 21st. This serves as a sneak peek before its grand fall rollout across broader markets. Craft beer aficionados in these regions should seize this opportunity to experience the refreshing melding of juicy peach notes and hazy IPA complexity, a true testament to the art of brewing innovation.
For those curious to explore more delightful brewery stories and inspiration for their next beer adventure, BreweriesNearMe.us remains a valuable resource for discovering the finest breweries and beer experiences across the United States.
Cheers to the journey of flavor, music, and camaraderie!
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