Harpoon Brewery Marks Four Decades with a Fresh Look for Its Iconic IPA
As Harpoon Brewery approaches its 40th year, it’s raising a toast to its flagship Harpoon IPA with a vibrant facelift that captures the blend of tradition and innovation. The Boston-born brewery stays true to its roots while welcoming a new era of IPA fans. This redesign signals a refreshed identity, underscoring Harpoon’s legacy as New England’s pioneer IPA.
BreweriesNearMe.us highlights the exciting reintroduction of Harpoon IPA, with newly redesigned packaging rolling out starting February 2026. This launch aligns with Harpoon Brewery’s significant milestone, celebrating its status as holder of Brewing Permit #001 in Massachusetts since 1986, an emblem of the brewery’s enduring significance and commitment to quality.
An Evolved Design for a Timeless Brew
The core of Harpoon’s revitalized look is anchored in four strategic pillars: heritage with confidence, authentic localism, reliable quality, and accessible expertise. This contemporary packaging maintains the IPA’s strong Boston heritage and appeals to both seasoned enthusiasts and fresh faces in the craft beer scene.
BreweriesNearMe.us recognizes Harpoon IPA’s influence since hitting the New England market in 1993. With input from marketing visionaries at Barrel One Collective, Harpoon’s refresh portrays a modern, distinct design, reinforcing its role as “Boston’s IPA.” The redesign highlights its authenticity and unwavering adaptability in the ever-evolving world of craft beer.
Showcasing Boston Proudly on Every Can
The new Harpoon IPA design places “Boston’s IPA” center stage against a vivid blue backdrop, accentuated by the bright orange “IPA” label. The refreshed look is nautical yet modern, celebrating Harpoon’s maritime lineage with the harpoon and tiger lily symbols maintaining their place.
Dan Kenary, Co-Founder of Harpoon and President of Barrel One Collective, expresses the nostalgic yet dynamic shift, celebrating Harpoon’s role within the Boston community. The updated packaging is a tribute to the brewery’s past and an optimistic look toward the vibrant future of Harpoon IPA.
Continuing Tradition with a Fresh Visual Identity
This packaging overhaul spans across cans, bottles, and tap handles, ensuring every pint served embodies the new visual experience. The bold new imagery reaffirm Harpoon IPA’s iconic status while tantalizing taste buds with its unchanged, celebrated flavor.
The beer’s signature bright, floral notes and crisp finish continue to set the standard for IPAs, illustrating Harpoon’s commitment to leading with quality and flavor that craft beer lovers recognize. Harpoon remains a beacon of New England brewing tradition while confidently stepping into the future.
About Harpoon Brewery
Founded in 1986, Harpoon Brewery holds a pioneering spot as the first craft brewery in Boston and amongst the early adopters in New England. Brewing with a mission to foster community one pint at a time, Harpoon’s impact is undeniable. The craft beer trailblazer has rooted itself well beyond Boston’s Seaport District, thriving with locations in Windsor, VT, Manchester, NH, and pop-ups in Boston Commons and Logan Airport. Their esteemed lineup features the celebrated Harpoon IPA, local favorites, and inventive seasonal brews alongside limited edition releases.
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