Craft Beer Legal Challenges: A Focus on Trademarks, Trade Secrets, and THC Regulations
The rapidly evolving craft beer industry is seeing an increasing need for legal guidance, particularly in areas like trademarks, trade secrets, and THC regulations. As these topics gain importance, seasoned attorneys Theodore J. Zeller and Danielle M. DeFilippis are set to share their expert insights at the inaugural New Jersey Craft Beer Conference. This session will be indispensable for both legacy brands and emerging breweries, offering practical strategies to protect valuable intellectual property and navigate rapidly changing distribution channels.
The insights shared by Zeller and DeFilippis at the conference will provide a comprehensive guide on “Trade Agreements, Trademarks & THC Law.” This session aims to help brewers protect their distribution rights, intellectual property, and trade secrets, all while understanding the interface between craft beer and the emerging cannabis market. Strong legal footing in these areas is crucial as the industry continues to pivot towards new beverage trends.
The Shift in Craft Beverages: Understanding the Trends
As consumer preferences shift, a significant move towards innovative craft beverages can be observed, particularly among younger generations. “For us liquor law professionals, keeping pace with industry trends is key,” says Zeller, Chair of the firm’s Liquor Law group. This insight is invaluable for legacy brands and new breweries eager to establish a foothold in this growing market.
Legal expertise in intellectual property is especially vital on the production side of the craft beer equation. Establishing a robust IP portfolio can significantly impact a brand’s success and market reach. “The ability to properly clear and register trademarks—whether it’s for your main brand name or innovative new brews—is essential,” notes DeFilippis, Co-Chair of the firm’s Intellectual Property group. This extends beyond trademarks, including trade secrets, contracts, and recipes as part of a comprehensive IP strategy.
Don’t Miss the NJ Craft Beer Conference
The NJ Craft Beer Conference offers a diverse lineup from October 13-15 at the Hilton Hasbrouck Heights, just outside Hackensack. Attendees can look forward to over 25 educational sessions, keynotes from industry leaders, and more than 30 exhibitors showcasing the newest trends and products. This event is a must-attend for anyone in the craft beer community looking to take their legal and business strategy to the next level.
The insights from Zeller and DeFilippis promise to provide a roadmap for preserving what makes each brewery unique, from recipes to distribution rights. As the craft beverage landscape evolves, having a sound legal grounding is more critical than ever for ensuring the longevity of your craft.
About Ted Zeller
Ted Zeller, leading the firm’s Liquor Law Practice Group, brings extensive experience in liquor law, regulatory licensing, commercial transactions, real estate, and litigation. His pivotal role in shaping Pennsylvania’s liquor laws includes lobbying efforts that have ushered in significant regulatory changes like taproom allowances and the Malt Beverage Tax Excise Credit.
Zeller assists clients with liquor license acquisitions and transactions, working closely with real estate, business, financing, tax, and intellectual property sectors. Recognized nationally, he represents breweries, wholesalers, and retailers for regulatory and distribution matters, frequently orchestrating distribution agreements.
About Danielle DeFilippis
As Co-Chair of the Intellectual Property Law Practice Group, Danielle M. DeFilippis specializes in navigating the complexities of intellectual property and litigation. Her work spans federal and state courts and the U.S. Patent and Trademark Office, focusing on trademark clearance, prosecution, and enforcement.
DeFilippis has diverse experience across industries including food and beverage. She handles a variety of cases from trademark and copyright infringement to business disputes and manages global trademark portfolios for clients both domestic and international.
About Norris McLaughlin, P.A
Norris McLaughlin, P.A., is an esteemed commercial law firm with offices in key locations like New Jersey, New York, and Pennsylvania. Their multidisciplinary approach spans over 25 legal disciplines, providing tailored solutions to clients ranging from small businesses to large corporations, and they are a proud member of Meritas®, a global alliance of leading independent law firms.
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