Piggly Wiggly and 3 Sheeps Brewing Unite for Exclusive Craft Beer
In an exciting blend of tradition and innovation, Piggly Wiggly has partnered with 3 Sheeps Brewing to craft a unique line of house-branded beers exclusive to their stores. Founded by Grant Pauly, 3 Sheeps Brewing calls Sheboygan, Wisconsin home, where Pauly’s nostalgia for childhood trips to “The Pig” inspired this collaboration. While Piggly Wiggly is often associated with the South due to its Arkansas roots, the brand has cemented its presence in Wisconsin, making it a natural partner for this local brewery.
The partnership has brought about three distinctive beers: a Midwest IPA, a German Pilsner, and an Amber Lager. Unlike many private-label products that simply rely on existing recipes, 3 Sheeps Brewing has designed these beers from the ground up. Each style reflects a dedication to craftsmanship and a deep understanding of the local palate. This isn’t your run-of-the-mill rebranding—this is craft beer at its finest.
A Taste of Wisconsin: Piggly Wiggly’s Unique Beer Collection
The introduction of these house-branded beers represents more than just a marketing maneuver; it taps into Wisconsin’s deep-seated beer culture. In a state where gas stations boast substantial beer selections and communities find camaraderie in local watering holes, this venture seems utterly fitting. Piggly Wiggly’s beer collection includes a crisp German Pilsner with a subtle bitterness, a Midwest IPA that nods to West Coast influences, and a standout Amber Lager that embodies the best of its style.
These carefully crafted beverages highlight the creative spirit of 3 Sheeps Brewing, reassuring discerning beer drinkers with an authentic, locally-inspired brew. Each can proudly features the brewery’s branding, ensuring quality that aligns with both Piggly Wiggly’s hometown appeal and the sophisticated expectations of craft beer lovers.
Local Brews for Local Tastes
Currently, the Piggly Wiggly beers are a Wisconsin-exclusive delight. While there’s understandable temptation to expand beyond the Badger State, the focus remains on serving local tastes. For now, Wisconsinites can enjoy these artisanal brews in their own backyard, keeping the spirit of community and local pride alive with every pour.
Visiting a Piggly Wiggly and picking up a craft beer alongside groceries isn’t just shopping—it’s participating in a uniquely Wisconsin experience. Whether it’s enjoying an Amber Lager with breakfast or savoring a German Pilsner with dinner, Piggly Wiggly and 3 Sheeps Brewing have made craft beer an integral part of the local lifestyle.
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