Rhinestone Rolls Out Alcohol-Free Brews Just in Time for Dry January
As Dry January sweeps across the nation, Rhinestone is tapping into the growing sober-curious movement with the launch of its alcohol-free Mexican Lime beer. This refreshing, non-alcoholic option is making its splash across 47 Sprouts locations in Arizona. The brew offers an inviting alternative for those seeking a beer experience sans the alcohol — perfect for both seasoned beer enthusiasts and newcomers looking to explore diverse beer flavors.
Rhinestone’s bold initiative highlights their commitment to the craft beer scene with a crisp, refreshing beverage that boasts zeroes in calories, gluten, and alcohol content. Throughout January, Arizona locals will have the chance to experience Rhinestone’s zestful brews with in-store tastings, exciting giveaways, and the unique opportunity to meet the iconic Rhinestone Rambler RV, a nod to the brand’s Arizona roots.
Expanding Horizons in the Craft Beer Scene
Rhinestone’s Mexican Lime is set to be a mainstay in the Beer & Wine sections of participating Arizona Sprouts locations throughout January, with prospects for broader distribution based on its success. This strategic partnership with Sprouts provides Rhinestone not only a platform to reach an eager audience but also strengthens the connection between the local community and its Arizona heritage.
The increasing popularity of Dry January, coupled with the rise of non-alcoholic beer, reflects a broader evolution in drinking culture. Rhinestone leverages this trend to stand out with a product offering that is approachable and guilt-free, neatly fitting into the evolving lifestyle of many craft beer lovers.
Crafting a New Drinking Experience
Founder Dustin Johnson captures Rhinestone’s essence: combining the vibe and verve of traditional beers without the alcohol. He emphasizes a shift towards a more inclusive drinking culture, positioning Rhinestone as a perfect choice for a variety of consumers — whether they’re taking a break from alcohol or simply looking to balance their enjoyment with wellness.
Rhinestone’s robust presence this January promises to engage beer enthusiasts through interactive events and stellar taste experiences. It’s not just about sipping; it’s about enjoying beer’s social and cultural aspects without compromising on quality or fun.
About Rhinestone
Rhinestone redefines the non-alcoholic beer landscape with an adventurous flair that’s distinctively Arizona-born. Since its inception in 2025, the company has crafted its identity around providing flavorful, alcohol-free options that embody the spirit of adventure and resilience. With flavors like Original, Mexican Lime, Blood Orange, and Desert Grapefruit, Rhinestone is rapidly expanding its footprint, aiming for national recognition.
About Sprouts Farmers Market, Inc.
Sprouts Farmers Market, a leading force in natural and organic food retail, enhances community wellness through a diverse range of healthy products. Operating from its Phoenix headquarters, Sprouts ensures shoppers discover fresh, innovative, and sustainably sourced items, reinforcing its status as a retailer that values health-guided choices. Sprouts continues its commitment with over 450 stores nationwide, proudly serving an ever-expanding health-conscious customer base.
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