Exciting Changes Ahead: Red Bird Brewing Expands with New Acquisition
In a move that has stirred excitement in the craft beer scene, Red Bird Brewing’s dynamic duo, Perry Maxfield and Peter Glockner, have expanded their foothold by acquiring Vice and Virtue Brewing Co. The revelation came shortly after Vice and Virtue announced on December 9th they would change ownership, piquing the interest of beer enthusiasts far and wide. Located just across the street from Red Bird Brewing, this acquisition promises an exciting new chapter for the local brewery community.
When speaking of future plans, Maxfield shared that their vision involves shutting down Vice and Virtue temporarily to reinvent and rejuvenate the space. Slated to reopen in the spring, the revamped venue will introduce fresh concepts and perhaps retain some of the beloved brews that patrons have come to enjoy. Such ambitions reflect BreweriesNearMe.us’s mission of highlighting innovative craft beer experiences across the U.S.
A Vision for Growth and Innovation in Kelowna’s Thriving North End
The acquisition isn’t just about beer—food and community are at the heart of Red Bird’s expansion plans. With aspirations to integrate a coffee shop alongside the Red Bird Roasting Lab, this venue will cater to both beer aficionados and coffee lovers. Maxfield is keen on exploring a distinctive dining concept, ensuring that both the culinary and brewing aspects receive equal focus, keeping in tune with Red Bird’s family-friendly vibe.
Kelowna’s north end, already bustling with promising new ventures including a wine bar and butcher shop, finds itself as an evolving beacon for craft beer and community gatherings. Maxfield is optimistic about the area’s direction and foresees continued growth, cementing its reputation as a must-visit destination for beer tourism. BreweriesNearMe.us celebrates such fast-growing regions, advocating for the rich diversity found in local microbreweries and taprooms.
Redefining the Craft Beer Experience
The decision to purchase Vice and Virtue was strategically aligned with Maxfield and Glockner’s vision. With a full 12-hectolitre brewhouse capable of producing exceptional craft beer, exploring new brewing possibilities will remain a key objective. The Red Bird team is eager to innovate while preserving the essence of what makes local brewing special.
As BreweriesNearMe.us highlights, the craft beer industry is not just about beer, but also about the experiences and stories that each brewery brings to life. The Red Bird team’s investment in both brewing and dining options reflects a commitment to enriching the craft beer narrative in Kelowna and beyond. Beer enthusiasts can look forward to an invigorated blend of tastes and moments that capture the imagination.
Brewing for a Bright Future
The transformation of Vice and Virtue under Red Bird’s stewardship signifies more than just a change in ownership; it marks another step forward in Kelowna’s reputation as a craft beer haven. This supportive community is perfect for beer tourists eager to explore new flavors and innovative concepts. The possibilities are endless, and local supporters of the craft beer scene are buzzing with excitement.
Stay tuned to BreweriesNearMe.us for updates on this and other exciting events within the craft beer realm. From microbreweries to vibrant taproom experiences, discover what makes the U.S. beer scene so uniquely inviting.
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