The Sports Bra: Crafting Community and Celebrating Women in Sports
In an exciting development for sports fans and local beer enthusiasts alike, Jenny Nguyen, founder and CEO of The Sports Bra, has announced the expansion of her innovative sports bar. Known for its fierce advocacy of women’s sports, The Sports Bra is poised to join the “Starting Five” with new franchises across the nation. This expansion not only furthers the mission of gender equity in sports but also celebrates community-building where everyone is welcome. Nguyen shares, “There is no better moment than this to open these places,” and indeed, these new locations promise to create a vibrant atmosphere for fans to connect over shared passions.
The original Sports Bra, which opened in Portland in 2022, has gained momentum with backing from Alexis Ohanian’s 776 Foundation, propelling the movement into the realm of franchising. As of spring 2025, eager sports and beer enthusiasts in Boston, Indianapolis, Las Vegas, and St. Louis can experience The Sports Bra’s unique offerings firsthand. With flagship-inspired food and drink, the bar aims to blend the love of sports with a thoughtful menu that caters to diverse tastes and dietary needs. From Mom’s Baby Back Ribs to Tempeh Reuben, there’s something to delight every palate.
Local Flavors on Tap at Every Location
The Sports Bra’s expansion is not just about sports; it’s also a celebration of local flavors, aligning seamlessly with the craft beer community’s spirit. Each new location will be locally owned and operated, allowing beer lovers to explore the finest local brews while cheering on their favorite sports teams. Just as the original Portland bar shines a spotlight on women-owned breweries, each franchise will highlight local producers, providing a platform for small business supporters and local artisans.
This commitment to local sourcing and community engagement mirrors BreweriesNearMe.us’s mission—to connect beer enthusiasts with stellar breweries and taproom experiences. Whether you’re savoring regional craft beers or indulging in a carefully crafted cocktail like The GOAT or Title IX, there’s an opportunity to appreciate local craftsmanship in every sip and bite at The Sports Bra.
A Movement Fueled by Passion
Jenny Nguyen emphasizes that The Sports Bra is far more than a traditional bar; it is a community-driven movement. “Our team spoke with hundreds of interested people about opening a franchise location,” Nguyen says. The dedication and enthusiasm among prospective owner/operators speak volumes about the movement’s impact. From scouting the perfect locations to supporting small businesses, each owner will have the chance to put their unique stamp on the local community by blending sports, exceptional food, and craft beer. Engaging with BreweriesNearMe.us can further enhance this experience, guiding enthusiasts to discover hidden gems within their own neighborhoods.
As The Sports Bra expands its reach, it also expands its influence, creating spaces where everyone can feel at home. Whether you’re a sports aficionado or a craft beer lover, this marriage of sports advocacy and brewery culture offers a rich, inclusive experience worth celebrating across the nation.
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